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Introducing the new Morgan Plus Four
10th April 2024
The latest Morgan Plus Four combines the company’s signature blend of industry-leading craftsmanship and engineering honesty to create the purest expression of the four-wheeled Morgan sports car available today.
Proudly continuing the legacy of the company’s longest running nameplate, the latest Plus Four features a series of design, dynamic and technological enhancements, informed by over 70 years of evolution.
Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, said: “We are proud to continue Plus Four’s incredible legacy – one that stretches back to 1950 – with this latest model, honouring the spirit of the original car yet reimagining it for today. The latest Plus Four is unmistakably a Morgan for today’s discerning customer.
“The importance and responsibility when evolving this longstanding nameplate is not lost on the team at Pickersleigh Road. Whilst other models within our lineup offer greater opportunity for experimentation, Plus Four requires a more delicate approach. We believe that the new features and detail culminate to create a fitting evolution and an immediate impression of a more refined, usable, and quality sports car, yet one that remains playful and fun.
“The introduction of the latest Plus Four also brings a renewed approach to vehicle design, engineering, quality, and production at Morgan. Through greater internal collaboration we have been able to further champion the qualities that make Morgan special, whilst creating even more compelling sports cars for our global community of customers.”
Evolving timeless design
The design intent for new Plus Four has been to simplify and reduce visual noise, allowing the timeless silhouette of Plus Four to be further celebrated. The front and rear views are characterised by the introduction of new lighting, wings, front splitter, rear diffuser, and floating front and rear number plate plinths. These changes culminate in a refreshed visual identity and an overall cleaner appearance.
The new front and rear lights – manufactured exclusively for Morgan – have been conceived by the company’s in-house design and engineering teams and are free from the constraints that a readily available lighting unit imposes. The introduction of the new front and rear lights is evidence of the company’s wider ethos of enhancing usability and quality, whilst maintaining the timeless appeal that is synonymous with the brand.
The new 8” headlight has subtly grown in diameter over previous models by 1-inch, helping to return the more traditional proportions of Plus Four – which grew slightly when moving to the CX-Generation Aluminium Platform in 2020. The new headlight design incorporates the front indicator, allowing for the removal of separately mounted indicator units, this feature is also reflected within the rear lights. Both front and rear lights emit a more powerful and higher-quality light source than previous models.
The front and rear wings on new Plus Four have been entirely reformed and are now constructed using a cold forming technique. Whilst the changes are deliberately subtle, they feature a greater level of surfacing, influencing the way in which light reflects over the wing profile, adding tension and evoking a more sculpted volume.
To coincide with the introduction of new front and rear wings, the latest Plus Four features a new front splitter and a new rear diffuser, both of which feature a floating number plate plinth. Both the front splitter and rear diffuser are finished in dark matte grey paint to reduce visibility and lift the visual weight of the car. This feature harks back to period Morgan sports cars, many of which featured no front undertray or bumpers, thus creating a pronounced horizontal line at the lower section of the wings and central cowl.
A new model badge features Morgan’s own H.F.S. Bold typeface. Inspired by car badges that used italicised typefaces and repeating speed lines, the badge is a contemporary interpretation of classic automotive brand design.
Both the rear-view mirror and wing mirrors are new. Each has been designed in-house and is manufactured exclusively for Morgan. Far surpassing the engineering integrity, functionality and aesthetic qualities of previous mirrors, the new units are made from lightweight aluminium and are homologated for all existing markets. Whilst subtle, the meticulous attention-to-detail and rigorous testing process of the new mirrors represents the level of detail upon which the company is now operating.
Jonathan Wells, Chief Design Officer, Morgan Motor Company, said: “To think of a Morgan is to picture the unmistakable silhouette of the Plus Four. During this exciting time in the company’s history, whilst we look towards broader visual experimentation across our model range, the continuous evolution of Plus Four – our time-proven brand anchor – is rightly afforded a more delicate approach.
“The changes we have made – as with any longstanding design-led product – consider the delicate balance between tradition and innovation. For the latest Plus Four, we are proud to present an extensive list of component design updates that come together to deliver an undeniably refreshing yet reputably authentic impression.
“The wings have been entirely reformed with a greater level of intelligent surfacing to control highlights and add poise. Our new headlights feature the latest illumination technology yet were born of a desire to address a more traditional and balanced frontal proportion. Our new mirrors are now formed of beautifully machined aluminium. Strategic design simplification has reduced visual distraction and celebrates enhanced quality at a component level throughout.”
The new Morgan Plus Four is available to order now, with the first models going into production in May 2024. Prospective clients can expect to test drive a new Plus Four at UK and European dealerships starting from June.